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BD with Pepa Reverter in the event Surface&Interface

BD with Pepa Reverter in the event Surface&Interface

One of the projects that takes part of the Surface&Interface event was the graphic intervention of Pepa Reverter on the BD Barcelona’s Free Port cabinet designed by Martí Guixé, as it offers a generous surface with a lot of space for the imagination, which makes it a piece suitable for this digital printing project with Virtual Melt technology. One of the possible configurations of the furniture, has a balance that seems impossible and a profile that suggests the silhouette of a powerful animal. About this idea the artist Pepa Reverter has been invited to work, who has interpreted with his personal style using charcoal and modeling some ceramic pieces.

Pepa has proceeded on the furniture with an organic thought, in-depth to the decoration, so that the different surfaces of the coat act as serial layers, immersed in the gestual graphics of the graphical materiality of the charcoal. The dispersed, fragmented and oriented strokes reproduce the discontinuity of the skin as an idea of ​​organic decoration, centered in the process to multiply the effects of the variations in the repetition.

The event Surface&Interface shows the results of 9 projects, a result of the joint work of nine companies with nine respective designers or design studies applying Virtual Melt digital printing technology.

About BD Barcelona:

BD has always been an atypical company. Its founders and still current owners, who came from architecture and not from the business world, from the beginning directed production to cultivate beauty, in some cases above function. Priming the craft-making processes on mass-production, BD products have always been closer to art and have distanced themselves from mass production. They are characterized by the quality of execution, mostly handcrafted and the production of short series, sometimes limited editions and even unique pieces that can be considered as authentic pieces of art.

Graphic by Pepa Reverter printed on Finsa’s MDF Fibralac with Virtual Melt technology. BD Barcelona Design’s Free Port Series. Skin by Pepa Reverter.

Surface&Interface by Valresa during the Milan Design Week

Surface&Interface by Valresa during the Milan Design Week

The exhibition Surface&Interface was born thanks to the co-branding agreement between RED and Valresa on the occasion of the launch of Virtual Melt digital printing technology, which will transform the furniture and wood sector.
This exhibition will be framed within FuoriSalone 2017, during the Milan Design Week. The event Surface&Interface will be located in the Palazzo Litta (Corso Magenta 24, Milano) April from 4th to 9th, and curated by the recognized magazine DAMN.
Surface&Interface will deal with the connection between design and visual arts in the contemporary culture of habitat. The aim of this event is to enhance the value of surfaces and look beyond the current manufacturing lines trying a closer union between design experiences and the Industry 4.0.
The event Surface&Interface will show the results of the 9 projects developed. For each project we have had a Spanish design company, a product on which to apply the digital printing with Virtual Melt technology, and a designer or design studio that have designed the applied graphics.

Brands, products and designers:

BD Company, with Free Port Series cabinet and graphic design by Pepa Reverter.
DVELAS Company, with Cunningham armchair and graphic design by Arraitz Koch & Enrique Khale.
Estiluz Company, with Nit lamp and graphic design by CrousCalogero studio.
MH Parquets Company, with Canaleto oak parquet and graphic design by LaSelva studio & Lorena Ruisi.
Mobles 114 Company, with Tria bookcase and graphic design by Bendita Gloria design studio.
Omelette-ed Company, with Lasso table and graphic design by Iratzoki Lizaso design studio.
Punt Mobles Company, with Ernest desk and graphic design by Borja Garcia.
Sancal Company, with Duplex occasional tables and graphic design by Mut Design studio.
Viccarbe Company, with Serra side tables and graphic design by Víctor Carrasco.

Wood digital printing presented at Espacio Agora

Wood digital printing presented at Espacio Agora

Last 23rd of February from 12:00 to 13:00 hours in the Espacio Agora of SICI in Feria Valencia, Valresa coatings presented the new wood digital printing technology VirtualMelt,
This new technology is the integration between design, wood printing and coating, giving as result products with high added value. In the presentation of Singular Surface wood digital printing, Valresa opened up a multitude of possibilities for the Interior design, furniture and finishes sectors. Since using wood digital printing technology VirtualMelt , any wood surface or derivative of it can be customized and transformed into a unique element, increasing its value on the market.
From Valresa Coatings – Singular Surface we want to thank all those clients and prescribers that attended the Conference or visited our stand at Promat.

Valresa Coatings on PROMAT´S trade fair 2017

Valresa Coatings on PROMAT´S trade fair 2017

On the following 22nd, 23rd and 24thof February Valresa Coatings S.A. will be at the Stand No 60 on the PROMAT trade fair, located on the pavilion No 8 in the “Feria Valencia”.

Valresa will introduce a new technology which is capable to personalize any wooden support or wooden based material. With this new product line Valresa offers a whole package of highly technological solutions for design and innovation especially directed to manufacturers, designers, interior designers and other prescribers.

We will be delighted to receive you at our Stand No. 60

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